THE PURPLE SHAMPOO TRICK
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901
Just when you thought you knew everything there was to know about purple shampoo,
Joico Celebrity Artist, Jill Buck of Salon Nine Zero One, reveals a secret trick that cools her blondes to perfection.
This-or-That: 2 ways to tone
Almost every blonde gets a little brassy as the weeks go by. And when it happens, it’s time to pull out Joico’s Color Balance Purple Shampoo. But did you know that HOW you apply the cleanser can actually customize the coolness of your blonde hair? According to Jill, the secret is in your hands – literally. Just like tinting a tee-shirt in a sink full of water, the more concentrated the pigment, the more intense the results.
When you want a stronger, cool, ashy blonde:
Lay a generous dollop of Color Balance Purple Shampoo directly onto your hair; spread evenly throughout, and let it sit for a few minutes before rinsing.
When you want a perfect neutral blonde:
Apply a dollop of Color Balance Purple Shampoo into your hands, and emulsify it (rub between your palms). You’ll notice the deep purple begin to turn foamy, creamy, and a paler shade of lavender.
Now, apply this emulsified lather to your hair; massage in, and let it sit for a few minutes before rinsing.
Fun facts about Color Balance Purple…
It doesn’t just work for blondes and highlighted brunettes; it’s also the perfect strategy for cooling down platinum, silver, ombré, and balayage looks.
The unique formula shields hair from the elements, boosting shine and strength.
It’s packed with green tea extract, UV absorbers, and antioxidants, plus SmartRelease® Technology – our one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin to repair, protect, and strengthen hair.
The results are instantaneous. You’ll see color-correction in just one use.
You can easily integrate Color Balance Purple Shampoo and Conditioner into your hair-care routine by swapping out your regular products for a once-a-week toning sesh.
Watch Jill demo her This-or-That trick, here…
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