Platinum Rain20210427165300
Platinum Rain
“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Honeycomb Blonde Curls20210427141026
Honeycomb Blonde Curls
“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...
Power Melt20210324113305
Power Melt
“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Ice Pixie20201026121052
Ice Pixie
“A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beautiful rich brown level 4 hai...
Seaside Blonde20200820131031
Seaside Blonde
“when I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she h...
3 Stunning Color Looks That Will Really Impress Your Clients20190719105557
3 Stunning Color Looks That Will Really Impress Your Clients
Cherry — Color IntensityColor Morphing techniquePhoto by @davidarnalteam for @esteticamagazine / Produced by @sergibancellsFORMULASStarting Level: 7Pr...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on the excitement and artistr...
Larisa Love’s Soft Rose Technique20190401143028
Larisa Love’s Soft Rose Technique
THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth, which was level 2. From demarcation li...
Platinum Pearl20180208135453
Platinum Pearl
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....