With Joico Celebrity Artist, Jill Buck Of Salon 901
“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the trendiest hair transformation around, and so fun to create.” BUT…she’s got a secret to nailing exactly the right shade, depth, lightness, and pigment level every time. And it’s a secret that makes all the difference in the world.
Her secret sauce…THE DEVELOPER
“Using different developers is key, and a HUGE pro tip to keep the red from going too dark, and old highlights from absorbing too much pigment,” explains Jill, who uses 20 volume on virgin hair, and 25 – 30 volume on previously highlighted hair.
The why: Shifting developers depending on porosity is key. With a stronger developer, you get less deposit and more lift. With a lower number, you get maximum deposit and less lift. So when Jill’s creating red on previously highlighted (porous hair), she wants a stronger developer to control the amount of pigment that’s deposited, preventing strands from becoming too intense and dark. On virgin hair – which doesn’t absorb too much color — she can segue to a developer with maximum deposit.
Who’s the perfect client? Anyone!
“But blondes feel especially good about this change, because red and coppers don’t feel dark – which is what can happen when you switch them to brunette or add lowlights,” explains Jill.
Formula 1 (Base): LumiShine Permanent 6NC 1oz + 7N 1oz. + 8NRG .5oz + 20 Volume LumiShine Developer
Formula 2 (Mids): LumiShine Permanent 6NC 1oz + 7N .5oz + 8NRG .5oz + ½ 20 Volume LumiShine Developer + ½ 30 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
The home-care rec for gingers…
→ Joico’s Colorful Collection — stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract — boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling.
→ Colorful Anti-Fade Shampoo is a brilliant, sulfate-free formula that preserves the vibrancy of gorgeous, investment hair color while nourishing each strand. The result is maximum shine, vibrancy, 3X more strength, and less breakage.
→ Colorful Anti-Fade Conditioner infuses hair with powerful, sulfate-free ingredients that prevent color from slipping away for up to 8 weeks. With this big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day.
→ Colorful Glow-Beyond Anti-Fade Serum gives you an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays.