Hilary’s Bonding with Blonde

Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon

Niki lee black and white

Changing hair color in Hollywood is as ubiquitous as changing clothing on a film set. And so, when it came time for Nine Zero One Salon superstar, Nikki Lee, to take her client – actress, Hilary Duff – to the blonder zone, she didn’t blink an eye. What Nikki DID do, however, was turn to Joico’s KBOND20, our brand-new, supercharged, bond-building Power Masque to brighten up her sparkling client without damage. “I created this healthy, creamy blonde on my girl. She’s so happy to be bright-blonde again!” says Nikki.

kbond graphic displaying benefits keratin technology, protective lipid, essential amino acids, moringa seed oil

The formula and pro tips…

Formula 1 (Highlights): Blonde Life Lightening Powder, alternating between 20 and 30 volume Blonde Life Coconut Oil Developer. (Nikki used mostly 20 volume, but “bumped up to 30 volume where her roots were really dark.”)

Formula 2 (Glossing): LumiShine Demi-Permanent Liquid 10N Natural + 10V Violet + 5 Volume LumiShine Developer.

Post-Treatment: Defy Damage KBOND20 Power Masque

lumishine 5 developer and LumiShine Demi-Permanent Liquid bottles

“For strengthening, shine, and bond-building, I finished off by using the brand new Defy Damage KBOND20 Power Masque, and her hair felt like a dream! It’s an amazing product to use – especially on clients who love to change up their color, and want to maintain the strength, condition, and integrity of their hair.” – @nikkilee901

KBOND20 – blonde’s new best friend…

Joico’s brand-new supercharged Power Masque infuses hair with hydration, builds bonds, AND delivers 5X stronger hair in a single treatment. KBOND20 merges K-PAK’s deep reparative strength with the bond-building power and hydration of Defy Damage: Together, they deliver a soft, healthy look and feel that brings professional color to life; helps build trust between you and your clients; and forges a bond for the future.

KBOND20 features Keratin Protein, plus 20 superpower ingredients – like deeply hydrating Moringa Seed Oil, so you get bond building without dryness. What it does that you’ll love…

Delivers 5X stronger* hair in one use
Builds & protects bonds**
Replaces lost lipids
Rich hydration
Instantly detangles
Normalizes pH
Color safe
Animal test-free
Paraben-free

*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage

Discover KBOND20
defy damage kbond20 with helix wrapped in blonde hair

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Use of any Joico products on or by any individuals does not warrant or constitute any endorsement except by official spokespersons and representatives of the brand.