PART 1: “BURGUNDY SPLENDOR”
Featuring Joico Master Colorist, Sherry Ratay
What started the obsession this year? Maybe it’s all the celebs who’ve been dying their hair every imaginable shade of red. Or perhaps we’re seeing a collective fever for bold change. Whatever the incentive…ruby, coppery, cinnamon shades of splendor have become the IT color for fall. And in this first installment of our three-part red series, Joico Master Colorist and Salon Owner, Sherry Ratay, brings you a cool burgundy look that’s gloriously on trend.
First up, meet Sherry…
Sherry Ratay is an internationally acclaimed, award-winning and Florida-based salon owner, who travels all over the country to train and educate other professionals. Not surprisingly (once you see this exciting red series she’s prepared for us!), you’ll understand why Sherry’s savvy, science-based artistic advice has been featured in Vogue, Salon Today, American Salon, Modern Salon Magazine, and Central Florida Lifestyle Publications.
Love a glorious Burgundy shade? It’s a walk in the park…
How it can work for almost anyone:
“Not everyone can pull-off a red shade for the fall, but everyone can pull off a tone woven within the fiber of their hair -- or even a slight adjustment of their glaze, as long as it compliments their skin tone and eye color,” says Sherry.
Tailor this trend to your client:
“There are a few things to look for within your client’s skin and eye color when deciding to implement this tone within their hair color,” says Sherry. “I first analyze the skin on their face and décolleté, where I look for yellow, green, and tan undertones. In the eyes, I’m looking for dark brown and deep green. For this shade, make sure there are no amber reflections within the eye color.”
The after-care rec…
Send your client home with Joico’s brilliant Colorful Anti-Fade Shampoo, Conditioner, and Glow Beyond Serum – a trio that keeps red hair true to hue with the power of nourishing Camellia Oil and Pomegranate Fruit Extract. Have them alternate with Color Infuse Red Shampoo and Conditioner.