Featuring Global Brand Storyteller, Olivia Thompson
Joico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY demos – in fact, they often go viral. And today’s she’s getting real and honest about how she bypasses damaged hair. “I’ve been using the Defy Damage collection for two years; and it’s the answer for my clients who are habitually coloring their hair,” she explains. “It does what it says it’s going to do; is great for daily heat styling; rebuilds bonds; and even works well for clients who have extensions. The entire line is awesome!”
Why Defy Damage solves a whole lot of problems…
The Defy Damage collection actually strengthens hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair.
Defy Damage delivers…
- 80% Less Breakage
- 5X Stronger Hair
- 90% of Color Vibrancy
- Stronger, Rebuilt Bonds
- Visible results after just 1 use
- Immediate Soft Feel
- Increased Shine
The step-by-steps…
Step 1: Defy Damage Protective Shampoo
Olivia spills the tea: “This cleanser creates a beautiful, creamy lather that provides moisture for lackluster hair. It’s the next generation of bond-building and I tell my clients to wash TWICE with it at every shampoo.”
Why it hits different: With a rich, luxurious lather, this gentle cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands — wonderfully resilient and healthy looking.
Use it: No more than 3X a week (and give your hair a break the other days). Simply lather up and rinse thoroughly.
Step 2: Defy Damage Conditioner
Olivia spills the tea: “This instantly detangles hair and you can use it every time you wash without weighing hair down.”
Why it hits different: No more wrestling with dragging a brush or comb through wet tangles. Defy Damage Conditioner is a daily, color-preserving, bond-strengthening formula that replenishes moisture and builds resilience in your hair; and delivers amazing glide power, even on wet, snarly strands.
Use it: After every shampoo. Leave in one minute then rinse.
Step 3: Defy Damage Protective Masque
Olivia spills the tea: “It’s all about the bond-building technology. Over time, the Masque will actually build hair’s resistance to damage.”
Why it hits different: This is the treatment that goes deep, infusing hair with a brilliant, bond-strengthening defense. The result? Less breakage, and illuminated, healthy hair that‘s actually visible after the very first use. Hair has instant softness and shine….
Use it: Once a week after cleansing your hair as an intensively and nourishing treatment. Apply to towel-dried hair; leave in 5 minutes, and rinse.
Want to see Olivia put each product to the test? Watch here:
View this post on Instagram