Watch This Pro Wash The Brass Right Outta Her Blonde20210324161131

Watch This Pro Wash The Brass Right Outta Her Blonde

March 24, 20210 comments
SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
Masque Magic: Watch This Hair Transform In Just 20 Minutes20201125134841

Masque Magic: Watch This Hair Transform In Just 20 Minutes

November 25, 20200 comments
Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
The Return Of The Sexy Short Haircut20201026152257

The Return Of The Sexy Short Haircut

October 26, 20200 comments
THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold, cool cuts began “croppin...
Take Two: Joico Body Shake vs. Joico Hair Shake20200924114638

Take Two: Joico Body Shake vs. Joico Hair Shake

September 24, 20200 comments
How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200825112328

5 Reasons Moisture Recovery Is Natural Hair’s BFF

August 25, 20200 comments
Allure magazine recently ran a hair story about ditching relaxers; and, instead, embracing the beauty of natural texture. One of the ways their editor...
The 5 Best Products For Each Hair Type20190719094858

The 5 Best Products For Each Hair Type

July 19, 20190 comments
You’re a color-treated brunette or redhead…You need: K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect SprayBecause: This bi-p...
10 Summer Hair Tips That Will Give Your Hair A Vacay20190611131031

10 Summer Hair Tips That Will Give Your Hair A Vacay

June 11, 20190 comments
“Summer is approaching, and it’s time to think about altering your hair-care routine" says Cosmoprof artistic team member, Olivia Smalley."Even though...
You’re About To Get The Hair Rescue Of The Century20190318135945

You’re About To Get The Hair Rescue Of The Century

March 18, 20190 comments
Introducing Defy Damage, a game-changing at-home care system that defies fading, and universally protects color and hair health—especially if you’re p...
4 Things You’re Doing That’s Killing Your Hair20190318133723

4 Things You’re Doing That’s Killing Your Hair

March 18, 20190 comments
You Keep Putting Your Hair In The Hot SeatSure, the ability to achieve silky-smooth hair with a flat iron is invaluable. And really…is there any bette...
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