Here’s A Glorious Root Melt That Embraces Dark Grow-Out20210224141702
Here’s A Glorious Root Melt That Embraces Dark Grow-Out
February 24, 20210 comments
ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Double Ash Prism Lights Technique20210224114808
Double Ash Prism Lights Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly bala...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201026154227
The Care-Taking Of Textured Hair: 10 Tricks To Try
October 26, 20200 comments
Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
10 Secrets To Cutting Textured Hair20200924120331
10 Secrets To Cutting Textured Hair
September 24, 20200 comments
THE TEXTURE TRANSFORMATIONWith Joico Global Artistic Director, Richard Mannah“Working with textured hair is different,” says Joico Global Artistic Dir...
Shag & Undercut: How To Nail 2020’s Major Looks20200623094443
Shag & Undercut: How To Nail 2020’s Major Looks
June 23, 20200 comments
THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artistic Director, Richard Mann...
3 Stunning Color Looks That Will Really Impress Your Clients20190719105557
3 Stunning Color Looks That Will Really Impress Your Clients
Cherry — Color IntensityColor Morphing techniquePhoto by @davidarnalteam for @esteticamagazine / Produced by @sergibancellsFORMULASStarting Level: 7Pr...
Keep Dimensional Highlights Truly Damage Free20190715172653
Keep Dimensional Highlights Truly Damage Free
Formula by @jessicascotthhair at Jessica Scott Salon View this post on Instagram A post shared by Jessica Scott Santo (@jessicascotthair) on...
Creating Color: A Sit Down Chat with Larisa Love20190628105536
Creating Color: A Sit Down Chat with Larisa Love
Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on the excitement and artistr...
Larisa Love’s Soft Rose Technique20190401143028
Larisa Love’s Soft Rose Technique
THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth, which was level 2. From demarcation li...