Marketing Magic! The Fall Hair-Color Menu20250128102521
Marketing Magic! The Fall Hair-Color Menu
January 28, 20250 comments
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Dark-to-Light Transformation20250127163116
Dark-to-Light Transformation
January 27, 20250 comments
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
A Night Out in Miami With… The Curls!20241218110001
A Night Out in Miami With… The Curls!
December 18, 20240 comments
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Low-Maintenance “Teddy Bear Bronde”20241218103506
Low-Maintenance “Teddy Bear Bronde”
December 18, 20240 comments
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
The Low-Maintenance Blonde (That Looks High Maintenance!)20241021132846
The Low-Maintenance Blonde (That Looks High Maintenance!)
October 21, 20240 comments
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Glisten Up! Caramel Balayage20241021132723
Glisten Up! Caramel Balayage
October 21, 20240 comments
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Now Serving: Vanilla Chai Tea Blonde20240619101051
Now Serving: Vanilla Chai Tea Blonde
June 19, 20240 comments
With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
“I Wish I Were Blonde-Blonde!”20240619100605
“I Wish I Were Blonde-Blonde!”
June 19, 20240 comments
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Toner Transformation: This Blonde Bridges Dark to Light20240619095919
Toner Transformation: This Blonde Bridges Dark to Light
June 19, 20240 comments
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
The Trending 90’s Bob20240426113746
The Trending 90’s Bob
April 26, 20240 comments
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero One“Who wants to chop their hair? The trending 90s bob is so tempting!” says Joi...