Exploring Black Hair-Stories: A Roundtable Celebration20210621175238
Exploring Black Hair-Stories: A Roundtable Celebration
June 21, 20210 comments
JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...
We’re Talking Gray Today: Techniques, Tricks, Trends20210621174650
We’re Talking Gray Today: Techniques, Tricks, Trends
June 21, 20210 comments
WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair isn’t one of those overn...
Platinum Rain20210427165300
Platinum Rain
“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Honeycomb Blonde Curls20210427141026
Honeycomb Blonde Curls
“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210324161829
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair
March 24, 20210 comments
SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Gaga’s Gorg Hair At The Inauguration20210324154711
Gaga’s Gorg Hair At The Inauguration
March 24, 20210 comments
GAGA’S UPLIFTING UPDO: THE “HALO BRAID”Featuring Joico Celebrity Artist, Frederic AspirasOh, say, did you see Gaga’s gorgeous inaugural updo, styled b...
Power Melt20210324113305
Power Melt
“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20210224142451
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages
February 24, 20210 comments
THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
Here’s A Glorious Root Melt That Embraces Dark Grow-Out20210224141702
Here’s A Glorious Root Melt That Embraces Dark Grow-Out
February 24, 20210 comments
ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20210224141017
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls
February 24, 20210 comments
LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveRich and warm and luxurious as can be…that’s the vibe behin...