Larisa Love’s Soft Rose Technique20190401143028
Larisa Love’s Soft Rose Technique
THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth, which was level 2. From demarcation li...
Carmel Contour20190204165723
Carmel Contour
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Try This Low-Maintenance Honey-Brown Look For Fall20190122135345
Try This Low-Maintenance Honey-Brown Look For Fall
January 22, 20190 comments
A color makeover doesn’t have to be something startlingly different to make a splash in fall. Sometimes, says superstar colorist, Kimberly Navarro of ...
Try This “Root Blur” Technique To Take Blondes Into Fall20190122132707
Try This “Root Blur” Technique To Take Blondes Into Fall
January 22, 20190 comments
THE ASSIGNMENT:Jill Buck’s client has been super-blonde all summer. Now, the season’s changing and Jill’s come up with a quick-and-easy way to transit...
Platinum Pearl20180208135453
Platinum Pearl
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Margiela Figueroa Roman20171201131741
Margiela Figueroa Roman
December 1, 20170 comments
SPOTLIGHT ON: MARGIELA FIGUEROA ROMANEdgy streaks of color, sleek blowouts, a head of luscious curls…Margiela Figueroa Roman does it all. And does it ...
Duncan Richards20170901131848
Duncan Richards
September 1, 20170 comments
SPOTLIGHT ON: DUNCAN RICHARDSDown Under is bowled over with Joico hair sensation, Duncan Richards, and frankly, so are we –which is why, when we had t...
Ricardo Santiago20170801131948
Ricardo Santiago
August 1, 20170 comments
SPOTLIGHT ON: RICARDO SANTIAGOJust when you thought couldn’t wait one more minute (we hope), we’re back with another revealing, behind-the-scenes supe...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Deborah Camacho20170501132038
Deborah Camacho
May 1, 20170 comments
SPOTLIGHT ON: DEBORAH CAMACHOAnd we’re back with Joico Muse, our lively one-on-one chat with some of the most acclaimed hair artists in the industry. ...