With Joico Artistic Educator, Mai Hernandez
Everyone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the salon. Joico Artistic Educator, Mai Hernandez, is going to change all that by translating her pro tips into DIY steps that you – an ordinary human — can actually follow at home. Learn how to nail the big-and-bouncy look, right here:
Follow the leader: Mai’s bouncy-style steps…
Start with very targeted products: Mai always reaches for the JoiFULL collection, which makes big, bouncy volume an immediate wish-come-true for anyone dealing with the daily challenge of fine, thin-textured hair. This transformative trio delivers touchable, luxuriously-voluminous locks, mega shine, and long-lasting humidity protection.
And now, lather up: “I love how JoiFULL Volumizing Shampoo cleanses the hair, lathers beautifully, smells amazing, and sets the foundation for a gorgeous blowout.”
Moisturize LIGHTLY: “I can actually use JoiFULL Volumizing Conditioner from roots to ends and it never feels heavy,” says Mai of this game-changing product. Creating full, airy, luxurious volume, the formula boasts slip-and-slide detanglers that amp up fine strands.
Hit the styler: Mai works JoiFULL Volumizing Styler into the root line, making her way down to mids and ends. “This adds the most amount of volume possible,” she explains.
Time for a “rough” blow-dry: Using hands only, take hair to about 75 percent dry to remove excess moisture.
Now do the “glam” drying: Using a round brush and a nozzle attachment, continue blow-drying hair up, back, and under for max volume. (As you lift/direct each section of crown hair up and under, pin it into place and move onto the next section. This sets the big curl until it cools.) Give ends of hair a “twist” as you release the brush for added curl and movement.
Add some safety: Spray hair liberally with lightweight Heat Hero to protect hair from heat styling (it’s coming up!) and any humidity in the air.
Curl time: Nothing intimidating or precise here…you just want to add some loose curls with an iron from mids to ends, pulling hair down as you go to loosen the wave. Comb out for a softer look.
Lock it all in: Mai loves adding Power Spray Fast-Dry Finishing Spray for its shine and three-day hold.
And now for her FAVORITE “instant volume” product: Out comes the Rise Up Powder Spray – Mai’s go-to for that ultimate biggie-size look. She simply spot-poofs it in and styles with her hands as she goes along. “I’m obsessed!” says Mai.
Ready to watch the steps in action? It’ll just take a minute. Literally.
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