BLONDE LIFE: HOT NEWS
If you already love Blonde Life, today’s reveal is going to make you jump for joi. If you haven’t tried it yet – we’re pretty sure you’re about to be a convert. Today, we’re launching the newly enhanced Blonde Life collection for all your salon needs; with new products, new packaging, AND…a dramatic demo, as 8 great hairdressers put it to the test with THRILLING results.
Get ready to see how Blonde Life builds bonds for strong blondes
Starring…
Larisa Love
Joico Global Brand Ambassador
Jessenia Robay
Curly Color Specialist
Laura Gibson
Joico Artistic Director of Haircolor
Nathi Vega
Dimensional Color Specialist
Drumroll, please...
Meet the NEW Blonde Life all-stars:
NEW Balayage Lightener
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application.
Soft clay formula that stays put when lifting
Stays moist and does not transfer when processing
Balayage and freehand painting techniques become stunningly simple and speedy
NEW Blonde Life Demi Gloss
Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients’ needs.
One formula tones, glazes & glosses. Helps refresh dull, brassy blondes
Ideal viscosity for drip-free bottle application
Leaves hair looking luminous and shiny
Intermixable shades for customizable results in one step
Available in popular 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
NEW Coconut Oil Developers
Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.
Formulated with Coconut Oil to help hair feel hydrated
Helps hair look smooth and feel soft
Easy-to-mix, creamy and spreadable consistency
Our powerhouse formula, including Tamanu and Monoi Oil
NEW Blonde Life Packaging…
We’ve moved the current 1lb and 2lb Powder Lighteners from pouches into easy-open, easy-to-stack cannisters, with a more sustainable profile. You’ll have the same high-lift formula you know and love – but now, they’re sustainably packaged in 100% recycled fiber paperboard. Our Crème Lightener is segueing from the current 8.5 oz tube to a handy 10.5 oz size.
Let’s look inside…
Going blonde (or blonder) doesn’t have to mean giving up healthy-looking hair. With Blonde Life’s innovative formulas – developed with bond-building Arginine, Tamanu and Monoi Oils and Coconut Oil – hairstylists can confidently and quick lift hair with strong, shiny-looking results.
To give blonde hair the VIP treatment it deserves and demands, all Blonde Life products contain a signature blend of essential fatty acids, including Monoi and Tamanu Oils.
Bond-Building Arginine: You can find this signature ingredient in all Blonde Life Lighteners and Toners including: Blonde Life Lightening Powder, Crème Lightener, Balayage Lightener, Demi Gloss, and Quick Tone Liqui-Crème Toner
Coconut Oil: Our new Blonde Life Developers are formulated with Coconut Oil to help hair look smooth and feel soft and hydrated.
Blonde Life Builds Bonds…here’s the proof!
Excitement was in the air (and hair!) as we brought together some of the best and brightest stars in the industry to experience the joi of this newly-enhanced lightening collection – a collection that covers all your blonding needs, from light to dark and everything in between.
We put 4 hairdressers behind the chair… and 4 hairdressers in the chair. The kicker? They weren’t just doing a test-run on clients; they were creating gorgeous blonde looks on their very own colleagues – from the fairest blonde (on Joico’s Global Brand Storyteller, Olivia Smalley!), to amazing copper Balayage highlights. Not surprisingly, the results were stunning… the feedback was off-the-charts…and you don’t have to take our word for it – you can watch it unfold yourself, right here: