Demi-Permanent Liquid Extension
5 NEW LUST-HAVE SHADES
Say goodbye to those “if I only had this color” moments! LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.
Why You'll Love It...
Delivers up to 2X the shine*
100% replenished and restrengthened hair**
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula—corrects, glazes, glosses, and blends gray
pH balanced for optimal color performance
* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
Now Let's Use It...
No more sacrificing healthy-looking hair for brilliant, beautiful color. Our one-of-a-kind formula fuses the power of three Joico breakthroughs—ArgiPlex™ Technology, Quadramine® Complex—to help deliver gorgeous shine and strength in a demi-liquid palette.
BOND-BUILDING ARGIPLEX™
Our built-in bond builder helps to protect hair and reduce breakage* in every single treatment. ArgiPlex contains Arginine, a naturally occurring amino acid crucial to hair’s strength.
QUADRAMINE® COMPLEX
Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex. The result? Healthy-looking hair after each LumiShine color service.
LumiShine Demi-Permanent Liquid Color uses:
To refresh faded hair lengths
To glaze or gloss prelightened hair
To effectively blend gray on fine hair when no lift of natural base is desired
Tone-on-tone coloring
Mixing Instructions:
Mix 1:1 (equal parts color and 5 Volume LumiShine Developer)
Ideal viscosity for drip-free bottle application. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly.
Post-Color Service
Rinse thoroughly. Acidify with K-PAK Professional Cuticle Sealer, rinse. Apply K-PAK Color Therapy Shampoo to scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-PAK Color Therapy Conditioner to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 5 minutes. Rinse thoroughly. Towel-dry hair. Style as needed with preferred Joico styling products.
Shades
NEW - GOLD · WARM COPPER · NATURAL BEIGE
Looking for more ways to LumiShine? – Make room in the color bar for Gold, Warm Copper, and Natural Beige: three gleaming shade series designed to boost shine AND the versatility of your LumiShine Demi-Permanent Liquid Color palette! Use them alone, or mix them with your favorite LumiShine demi liquids for endless gorgeous possibilities.
Foiliage Formula: Blonde Life Powder Lightener + 5 Volume Blonde Life Coconut Oil Developer + 20 Volume Blonde Life Coconut Oil Developer
Root Melt Formula: LumiShine Demi-Permanent Liquid 4N Natural + 5NA Natural Ash + 5 Volume LumiShine Developer
Gloss Formula: LumiShine Demi-Liquid 9G Gold + 7G Gold + 5 Volume LumiShine Developer
Care: K-Pak Color Therapy Color Protecting Shampoo
Styling: K-Pak Color Therapy Multi-Perfector Daily Shine & Protect Spray, JoiWhip Volumizing Mousse, Beach Shake
7G / 7.3
9G / 9.3
5WC / 5.774
6WC / 6.774
7WC / 7.774
6NB / 6.072
7NB / 7.072
9NB / 9.072
Blue Violet · Platinum Violet · Violet Gold
Something Cool Has Arrived – Get ready to shine the spotlight on blondes with NEW BV, PV, and VG series—three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you’ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.
Formula 2 (Root Shadow): LumiShine Demi Liquid 7BV + 5 Volume LumiShine Developer
Formula 3 (Gloss): LumiShine Demi Liquid 9PV + 5 Volume LumiShine Developer
Before
Prelightened
BV Toned
PV Toned
VG Toned
10BV / 10.82
9BV / 9.82
7BV / 7.82
10PV / 10.92
9PV / 9.92
8PV / 8.92
10VG / 10.23
9VG / 9.23
8VG / 8.23
N, NV, SB, and V Shades
4N/ 4.0
Balanced neutral medium brunette.
This balanced shade is ideal for creating natural, rich tones and refreshing faded brunettes. Can also be used to blend gray hair.
4NV/ 4.02
Medium brunette neutral tone with a secondary cool violet background.
Ideal for refreshing faded brunette to a rich, dark chocolate-brown.
4SB/ 4.8
Medium brunette silver-blue with no background.
A must-have silver/gray based shade to help “drab out” brassy brunettes. Can also be used on men for a cool brunette effect.
7N/ 7.0
Balanced neutral medium blonde.
A balanced blonde shade that can be used to tone faded highlights or add dimension to blondes. A must-have shade to help blend grays away with a soft, neutral result.
10V/ 10.2
Lightest blonde pale violet with no background.
This shade eliminates the palest of yellow undertones, creating beautiful, ultra-bright blondes. Great for toning, glazing/glossing.
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