Lighteners
Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
JoiColor LIGHTENERS COMPARED
| BLONDE LIFE POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | BLONDE LIFE SILVERLIGHT POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | VERO K-PAK CRÈME LIGHTENER | VEROLIGHT POWDER LIGHTENER | |
|---|---|---|---|---|---|---|
| PACKAGING |  |  |  |  |  |  |
| APPLICATION | Balayage, Off Scalp | Highlights On & Off Scalp | Highlights, On & Off Scalp | Highlights, Balayage On & Off Scalp | Highlights On & Off Scalp | Highlights On & Off Scalp |
| LIFTING POWER | Up to 7 + | Up to 9+ | Up to 9+ | Up to 9+ | Up to 8 | Up to 8 |
| SPEED | Fast | Fastest* | Fastest | Fastest* | Fast | Fast |
| TECH STORY | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy- looking blonde hair | With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results | Creates beautiful blondes with optimal protection |
| THE JOIFUL DIFFERENCE | Soft clay texture stays put when lifting ans stays moist and does not transfer while processing | Maximum lift; additives unnecessary as conditioning agents are included in the formula | CHARCOAL to help counteract brassiness while processing | Creamy, smooth, condi- tioning formula; doesn’t require additives; maximum lift | Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula | Leaves hair in healthy-looking K-PAK condition |
| "YOU’LL LOVE IT IF YOU LIKE" | Redken Free Hand Creamy Lightener, Schwarzkopf BLONDEME Clay Lightener | Schwarzkopf BLONDME, Redken FlashLift | Difiaba Charcolite, | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor |
Base Breaker & Base Breaker Cool
Why You'll Love It...
Ideal for “breaking the base” (softening contrasting regrowth) between blonding services
10-minute processing time
1 level of lift
Ammonia-free formula conditions and adds shine
Ideal for most hair types (on virgin hair)
Gentle enough to follow a bleach or other color service on the same day
Cool formula refines warm RPC (remaining pigment contribution)
What's New
Blonde Life Crème Lightener
When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.
Video Tutorials
Step-by-Step Tutorials
Color Formulas
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
